Brand Identity SystemV1.0 — 2026
SPOT
Football Talent IntelligenceBrand Guidelines
خلّهم يشوفونك.
02 — The VisionSPOT.
Make football talent visible, measurable and discoverable — wherever it plays.
Talent discovery today depends on geography, connections and a scout being in the right stand on the right day.
SPOT replaces chance with evidence: a phone, a challenge, an objective score, and a profile that travels further than the player can.
03 — The ProblemSPOT.
Talent exists everywhere.
Opportunity doesn't.
01 Geography
02 Connections
03 Cost of trials
04 Subjective judgement
Thousands of players. None of them seen.
04 — The OpportunitySPOT.
A digital path from the player to the opportunity.
PLAYER
PERFORMANCE
AI ANALYSIS
DATA
TALENT PROFILE
SCOUT
OPPORTUNITY
Every step adds evidence. The dot grows from a player nobody sees into a profile nobody can ignore.
05 — What is SPOTSPOT.
A football talent intelligence platform.
01
RECORD
Complete a SPOT challenge on any smartphone.
02
ANALYSE
Computer vision validates the video and scores every movement.
03
GET SPOTTED
A verified talent profile reaches academies, scouts and clubs.
LOCKED · 0.42s
06 — Brand IdeaSPOT.
THE MASTER IDEA
The moment talent gets spotted.
07 — Meaning of SPOTSPOT.
One word. Six meanings.
SPOT THE TALENT
What scouts do. What the platform does at scale.
FIND YOUR SPOT
A place in a team, an academy, a career.
BE SPOTTED
The player's ambition, in two words.
SPOTLIGHT
From invisible to visible. From unknown to known.
THE EXACT SPOT
Where performance happens — measured to the frame.
A DIGITAL SPOT
The place where talent meets opportunity.
08 — Brand PositioningSPOT.
SPORT×TECHNOLOGY×DATA×OPPORTUNITY
The infrastructure where football talent becomes measurable — and measured talent becomes visible.
SPOT IS
A football talent intelligence platform for players, academies, scouts and clubs.
SPOT IS NOT
A news app · an academy · a game · a social network · a club.
09 — Brand PersonalitySPOT.
A scout's eye.
An analyst's precision.
CONFIDENT
Short sentences. Full stops.
NEVER ARROGANT
AMBITIOUS
Built for every pitch on earth.
NEVER HYPE
PRECISE
Numbers over adjectives.
NEVER JARGON
ENERGETIC
Moves at match tempo.
NEVER CHILDISH
PROGRESSIVE
Fair access, by design.
NEVER CORPORATE
10 — AudienceSPOT.
One brand. Six conversations.
PLAYER
"I want someone to discover me."
Your game. Seen.
PARENT
"I want my child evaluated fairly."
Judged on ability. Nothing else.
SCOUT
"I want to find talent efficiently."
Every pitch. One screen.
ACADEMY
"I want structured performance data."
Every player, measured.
CLUB
"I want access to talent intelligence."
The pipeline, verified.
PARTNER
"I want a growing sports ecosystem."
Where the next generation plays.
11 — Naming PhilosophySPOT.
SPOT
The full stop is the spot. It ends the word the way detection ends a search: found.
Definitive.
A statement, not a question.
Confident.
Nothing left to add.
Precise.
One point. Exact coordinates.
12 — Logo ExplorationsSPOT.
Four routes to one spot.
ROUTE 01 · SELECTED
SPOT
THE SPOT
The full stop becomes the player: found, final, exact.
ROUTE 02 · SYMBOL
SPOTTED
A focus ring closing on the player. Computer vision, not surveillance.
ROUTE 03
MOVEMENT
Trajectory into a point. Strong motif — kept as a graphic device.
ROUTE 04
SPOTLIGHT
One lit among many. Kept as the talent-network pattern.
13 — Selected LogoPrimary wordmark + The Lock
SPOT
WORDMARK · SPOT.
Primary signature. Extended, heavy, tightly tracked. The volt full stop is always present.
SYMBOL · THE LOCK
The full stop, detected. Used alone: app icon, avatar, kit, motion.
14 — Logo StorySPOT.
From a dot to a detection.
01 · THE PLAYER
A single point. Talent, before anyone sees it.
02 · THE SCAN
The camera searches the frame.
03 · THE LOCK
The ring closes. The gap stays open — forward, at one o'clock.
04 · SPOTTED
Signal on black. Visible from the back of the stand.
FINAL CREATIVE TESTRemove the football entirely — it still reads as a global performance brand.
15 — Construction & GeometrySPOT.
90° APERTURE
Unit1x = symbol Ø
Core dot0.38x
Ring stroke0.10x
Ring-to-dot gap0.17x
Aperture90° · centred 1 o'clock
Wordmark full stop0.27 × cap height
The aperture points forward and up — direction of play, direction of progress. It is never rotated.
16 — Clear Space & Minimum SizeSPOT.
SPOT
Clear space on all sides = 2.5 × the full stop. Nothing enters this zone.
WORDMARK MINIMUM
SPOT
SPOT
24 px digital · 15 mm print
SYMBOL MINIMUM
16 px digital · 5 mm print
Below 32 px use the heavy-stroke micro version.
17 — Logo VariationsSPOT.
SPOT
PRIMARY · DARK
SPOT
PRIMARY · LIGHT
SPOT
ON VOLT
SPOT
LOCKUP · NO FULL STOP
سبوت
ARABIC WORDMARK
SYMBOL · VOLT / MONO
18 — Incorrect UsageSPOT.
SPOT
✕Don't stretch or condense.
SPOT
✕Don't recolour the full stop.
✕Don't rotate the aperture.
SPOT
✕Don't outline.
SPOT
✕No glows, shadows or effects.
SPOT
✕Never on low-contrast or busy grounds.
19 — App IconSPOT.
1024 × 1024 · MASTER
512
128
64
32
16
Graphite field, volt signal. Brightest icon on a player's home screen without shouting.
Social avatar: inverted, on volt.
PITCH BLACK
THE STAGE · 55%
GRAPHITE
SURFACE · 20%
CHALK
TEXT · 15%
VOLT
SIGNAL · 10%
20 — Colour System
Black stage. Volt signal.
Hyper Green — reads as "pitch". Rejected.
Electric Cyan — reads as fintech. Kept for data.
Signal Orange — crowded in fitness. Kept for alerts.
Volt — highest luminance on black, legible under floodlights, ownable in football tech.
21 — Colour SpecificationsPantone values are approximations
NAMEHEXRGBCMYKPANTONE
VOLT#D7FF2E215 255 4616 0 85 0380 C · 802 C apparel
PITCH BLACK#0A0B0910 11 975 65 70 90Black 6 C
GRAPHITE#1C1E1B28 30 2770 60 65 75419 C
CHALK#F3F2ED243 242 2373 2 6 0Warm Gray 1 C 20%
SIGNAL CYAN#33D6F551 214 24562 0 5 0637 C
FLARE#FF5A36255 90 540 78 82 0Warm Red C
STEEL#8A8E86138 142 13445 35 42 5Cool Gray 8 C
FOG#C9CAC3201 202 19520 15 20 0Cool Gray 3 C
YOU
BENCHMARK
FOCUS AREA
COHORT
HISTORY
22 — Latin TypographySPOT.
SPOT
YOUR TALENT. SPOTTED.
84PERFORMANCE
SCORE
SPEED
92%
CONTROL
87%
TECHNIQUE
89%
DISPLAY
Archivo Expanded Black
Headlines, numbers, wordmark base. Tracking −3 to −5%.
UI & TEXT
Archivo Regular / Medium
Interfaces, body copy, long reads.
DATA
IBM Plex Mono
Labels, metrics, coordinates, timestamps. Always uppercase.
23 — Arabic TypographyAlexandria · Black / Medium
اكتشف مستواك
موهبتك تستحق أن تُرى
84نتيجة الأداء
سرعة
92%
تحكم
87%
مهارة
89%
One voice in two scripts.
Alexandria shares Archivo's geometric, wide stance — Arabic headlines carry the same weight as Latin.
Numerals stay Western in Archivo for every metric, so a score reads identically in both languages.
FALLBACK · IBM PLEX SANS ARABIC
24 — Tagline Development● Recommended
01GET SPOTTED.
02PLAY. PROVE. GET SPOTTED.
03YOUR TALENT. SPOTTED.
04BE SEEN.
05PROVE YOUR GAME.
06WHERE TALENT GETS SEEN.
07EVERY PITCH IS A TRIAL.
08NO STADIUM REQUIRED.
09MEASURED. SEEN. SPOTTED.
10FROM TALENT TO OPPORTUNITY.
01خلّهم يشوفونك.
02العب. أثبت. خلّهم يشوفونك.
03موهبتك تستحق تنشاف.
04خلّ لعبك يتكلم.
05أرقامك تتكلم عنك.
06مكانك موجود.
07كل ملعب فرصة.
08من الحارة إلى الملعب.
09أثبت مستواك.
10الموهبة في كل مكان. والحين صارت تنشاف.
Master line: GET SPOTTED. / خلّهم يشوفونك. — two words, travels globally, carries the name. 02 for campaigns, 03 for player-facing product moments.
25 — Visual LanguageSPOT.
A grammar of points.
ONE DOT
= THE PLAYER
TWO DOTS
= COMPARISON
MANY DOTS
= TALENT NETWORK
MOVING DOT
= PROGRESSION
THE LOCK
= TALENT DETECTED
SPOTTED · 84
26 — The SPOT Device
The Lock, placed on the player.
01Always on the subject — never decorative.
02One lock per frame. One player is the hero.
03Thin-stroke version on imagery, solid on flat colour.
04Data tag sits at the aperture, reading outward.
27 — The SPOT Grid12 × 8 · pitch ratio 105 : 68
H3 · 66.4 / 23.1
ABCDEFGHIJKL
12345678
Every layout is a pitch.
12 columns, 8 rows, lettered and numbered like tracking coordinates.
Headlines anchor to a cell. The hero point always sits on an intersection.
Lines at 5–9% opacity. Pitch markings optional, never louder than content.
28 — Photography
Real players. Real pitches.
SHOOT
Legs, boots, ball control. Cinematic low light. The player is the hero; the face is optional.
GRADE
Deep blacks, desaturated greens. Volt appears only through overlays.
AVOID
Stock smiles, posed trophies, stadium glamour, pro players.
PLAYER 01 · CONF 0.97
BALL · 84 KM/H
29 — AI Visual Language
Show the analysis, not the machine.
USE
Pose points
Frame detection
Ball trajectory
Live readouts
NEVER
Robots
Brains
Circuit boards
Neon glow
30 — Data VisualisationSPOT.
PLAYER SCORE
82
/ 100
The ring fills toward the aperture — the score as progress, not a dial.
SKILL METRICS
TECHNIQUE
86 SPEED
79 CONTROL
84 POTENTIAL
91
| AGE BENCHMARK■ FOCUS
MONTHLY DEVELOPMENT+17
67727884
RANKING · U17 MIDFIELDERS
TOP 8%OF 12,480
COMPARISON
YOU
84
VS
ACADEMY AVG
76
Speed is your next gain: +6 to match your control.
31 — Player Talent CardLight · Dark · Story · Scout
SPOT
TOP 8%
AHMED
AL-HARBI
16 · CM · RIYADH · R
84
TEC86SPD79CTL84POT91
SPOT
TOP 8%
AHMED
AL-HARBI
16 · CM · RIYADH · R
84
TEC86SPD79CTL84POT91
STORY 9:16
SPOTTED.
AHMED · 16 · CM
SPOT SCORE84
SCOUT VIEWID 00482
AHMED
AL-HARBI
AGE 16CMRIYADHRIGHT FOOT
TEC
86
SPD
79
CTL
84
POT
91
TREND 4M67 → 84
VERIFIED CLIPS12
REQUEST CONTACT
32 — App ExperienceSplash · Home · Analysis · Score
SPOT
GET SPOTTED.
HI, AHMED
SPOT SCORE
84▲ 6
NEXT CHALLENGE
CONE DRIBBLE 30S
RECORD
RANKTOP 8%
ANALYSING72%
TOUCHES 41
CONES 12/12
TIME 28.4
VALID ✓
SPOT SCORE
84
TECHNIQUE86
SPEED79
POTENTIAL91
SHARE CARD
33 — Scout ExperienceSPOT Scout · Dashboard
SCOUT
DISCOVERSHORTLISTCOMPAREREPORTS
Newly spotted1,284 PLAYERS
U17MIDFIELDSCORE 80+
PLAYERAGEPOSCITYSCORETREND
Ahmed Al-Harbi16CMRiyadh91+17
Yousef Kamal15RWJeddah88+9
Faisal Otaibi17CDMAbha86+2
Omar Saleh16CAMDammam84+11
Nawaf Zahrani15CMTabuk83−1
TALENT MAP
Talent clusters, not club locations. Every dot is a verified player.
34 — Social Media SystemFeed 1:1 · Story · Reel end
SPOTTED.
AHMED · 17 · CM91
TOP PERFORMANCE
96
CONTROL · WK38
PLAYER OF THE WEEK
YOUSEF K.
SPOT SCORE
84
+17 IN 4 MONTHS
NEW CHALLENGE
WEAK FOOT
WALL PASS
60S · OPEN NOW
SCOUTING INSIGHT
62% of top-10% players come from outside academies.
SPOT
TALENT STORY
"No academy near me. Now 3 are calling."
FAISAL · 17 · ABHA
GET
SPOTTED.
REEL END · 1.5S
One headline zone, one data zone, one mark. Templates rotate between black, chalk and volt so the grid reads as a rhythm.
35 — Launch Campaign · Who Will Spot You?5 executions
TALENT IS EVERYWHERE.
OPPORTUNITY ISN'T.
SPOT
02 · OOH
NO SCOUT IN THE STANDS?
NO PROBLEM.
03 · SOCIAL
YOUR PITCH
IS THE TRIAL.
04 · DIGITAL
1 PHONE.
60 SECONDS.
EVERY SCOUT.
05 · FILM
THE NUMBERS DON'T CARE WHERE YOU'RE FROM.
36 — Arabic Campaign · Saudi Launchمين بيشوفك؟
الموهبة في كل مكان.
الفرصة مو دايم.
SPOT
OOH · STADIUM
ما فيه كشّاف في المدرج؟
عادي.
صوّر. ارفع. خلّهم يشوفونك.
مكانك موجود.
خلّهم يشوفونك.
خلّ لعبك يتكلم — والأرقام تكمّل.
37 — MerchandisePerformance culture, not uniform
JERSEY · BACK PRINT
AL-HARBI
84
SPOT SCORE, NOT SHIRT NO.
TRAINING SHIRT
HOODIE
CAP · SOCKS
TRAINING BIB
TRACK 07
Lock = camera marker for challenge recording.
38 — Stadium & Pitch-side
GET SPOTTED.خلّهم يشوفونك.SPOTGET SPOTTED.
LED PERIMETER · 96 PX MODULE · VOLT ON BLACK ONLY
NO SCOUT IN THE STANDS? NO PROBLEM.
ACADEMY BANNER
EVENT BOOTH · SPOT TEST ZONE
39 — Brand in Real LifeBadge · ID · Card · Deck · Web
ACCREDITED
SCOUT
Khalid Mansour
SPOT SHOWCASE · RUH
SPOT
S-0192
SARA
AL-QAHTANI
PERFORMANCE ANALYST
EMP 0042
SPOT
BUSINESS CARD · FRONT
Khalid Mansour
HEAD OF SCOUTING
khalid@spot.football
PRESENTATION COVER
ACADEMY
PARTNERSHIP 2027
SPOT
SPOT
PLAYERS · SCOUTS · ACADEMIES
GET
SPOTTED.
Record a challenge. Get a verified score. Reach every scout.
DOWNLOAD THE APP
40 — Motion Identity & Sonic Logo1.6 s
Scan. Lock. SPOT.
0.0s
Black.
0.2s
A dot appears.
0.6s
It tracks movement.
1.0s
Ring closes — lock.
SPOT
1.4s
Lock becomes the full stop.
Sonic logo. A soft ball-on-turf tick, a rising sweep while scanning, then a clean two-note lock — a perfect fifth over a short sub thump. Warm, not synthetic. Under 1.5 s.
41 — Brand ArchitectureBranded house
SPOT
SPOTPLAYER
The consumer app. Challenges, scores, profile.
SPOTSCOUT
Discovery tool for scouts and clubs.
SPOTACADEMY
Squad-wide measurement for academies.
SPOTSCORE
The metric itself — an ingredient brand others can cite.
ON HOLD · SPOT PRO · SPOT LABIntroduce only when a distinct product exists.
ONE WORD · ONE SYMBOL · ONE SPOT
GET SPOTTED.
خلّهم يشوفونك.
SPOT
FOOTBALL TALENT INTELLIGENCE